FEATURE ARTICLE:

Ingenious system cures lazy eye as your kid watches shows on Netflix

April 21, 2020Favorite Coverage

By Luke Dormehl

What if you were able to cure certain medical conditions by watching Netflix? That’s what digital healthcare company NovaSight has demonstrated with its new amblyopia treatment, currently on display at CES. Amblyopia, better known as lazy eye, is an early childhood problem in which eyesight does not develop properly in one eye. It is the leading cause of vision loss in children. When a patient suffers from amblyopia, their brain learns to rely more on one eye than the other, resulting in a feedback loop that doesn’t allow the weaker eye to improve.

The traditional way of solving this issue involves the patient wearing an eye patch over the stronger eye. However, this has problems. It is uncomfortable for patients, both physically and socially. Kids, in particular, may refuse to wear an eye patch. This means very low compliance rates with treatment.

NovaSight’s innovative new solution, called CureSight, is a whole lot smarter, relying on cutting-edge artificial intelligence and eye-tracking tech instead of anything as old-fashioned as an eye patch. The system requires the patient to wear a special pair of glasses. They then watch TV content on a custom NovaSight tablet, with smart eye-tracking used to blur the momentary gaze position of the viewer’s dominant eye, forcing the brain to instead use the amblyopic eye.

“The system is leased to [a] patient for the duration of the treatment, which usually runs on average from three to four months,” Moshe Barel, NovaSight’s vice president for marketing and sales, told Digital Trends. “CureSight contains dozens of video content sources like Netflix, Amazon Prime, Disney Channel, and more. The treatment is fun and engaging, leading to higher levels of compliance. In a recent clinical study conducted on 20 children, we had a compliance rate of 95%, which resulted in significant improvement in visual acuity and stereo-acuity.”

The CureSight system will be available in Europe starting in early 2020, before rolling out in the United States at a later date. For the approximately 3% of the worldwide population with amblyopia, this could be the game-changer they’ve been waiting for.

The original article, including an embedded video demonstration made by the journalist at NovaSight's booth at the recent CES 2020 event in Las Vegas, can be viewed on the Digital Trends web site.

ANALYST COVERAGE:

Cost cutting initiative for office printing

April 20, 2020Favorite Coverage

By Ken Weilerstein

As a result of the weak economy and, in some countries, recessionary conditions, you will already have taken tactical measures to reduce printing costs without impacting productivity. The next step is to focus on practices that contain costs modestly and save money consistently over time…

The above is the introduction to this analyst report, which includes recommendations about Preton and its PretonSaver solution. The full report can be acquired on the Gartner web site.

AWARD:

Nemesysco wins the People’s Choice Award for Speech Analytics

April 19, 2020Favorite Coverage

Nemesysco, a leading provider of voice analytics technologies and solutions for genuine emotion detection, has won the 2020 People’s Choice Award from Speech Technology Magazine, the leading global source of news and analysis on the speech technology industry.

The 2020 People’s Choice Awards recognize this year’s favorite speech tools and platforms according to a panel of speech technology end users and other readers of Speech Technology Magazine.

Nemesysco and its Layered Voice Analysis (LVA™) technology for genuine emotion detection and analysis have been voted as this year’s favorite Speech Analytics solution.

The LVA technology is built to reveal the genuine emotional state of a person by detecting and measuring uncontrolled psychophysiological changes to a person’s voice during open conversations. The technology is indifferent to language or the content of speech and can detect and measure a range of emotions, including excitement, stress, uncertainty, anger, happiness, hesitation, embarrassment and more. The LVA core technology is embedded in all of Nemesysco’s portfolio of voice analytics offerings and has applications for call centers, insurance and financial services, human resources, mental health and more.

“We are very proud of the technology we have developed and are pleased that it has been recognized as a favorite among users of speech analytics solutions,” stated Amir Liberman, CEO of Nemesysco. “As more and more business and government organizations understand the importance of emotion detection analysis, our unique approach and the benefits our technology provides are gaining momentum in the call center and human resources spaces, especially across APAC and Latin America.”

More information about this award program is available on the Speech Technology Magazine web site.

GUEST POST:

What businesses need to know about telecoms fraud

April 18, 2020Favorite Coverage

By Arnd Baranowski, CEO of Oculeus

The numbers describing the financial damage caused by telecoms fraud are staggering.

Earlier this month, the ITW Global Leaders Forum estimated that wholesale carriers alone are losing $17 billion per year to fraudulent traffic, mostly caused by organised crime groups.

Last year, the Communications Fraud Control Association, published a report with figures showing that telecoms fraud caused over $29 billion in fraudulent charges in 2017 of which nearly $4 billion in financial losses was connected to PBX hacking on enterprise communications networks.

For better or worse, telecoms fraud is an attractive business and can be lucrative for skilled cybercriminals.

Every enterprise is exposed to telecoms fraud and there are a number of important baseline understandings about telecoms fraud that each business needs to be aware of to better manage its approach to protecting its communications networks.

Telecoms fraud has evolved

There was a time when telecommunications networks were based on physical infrastructure. Telecommunications switches and other core devices and equipment were interconnected by wired connections. Back then, telecoms fraud required physical access to the network infrastructure to manipulate and redirect traffic.

Over the past ten plus years, IP-based technologies have turned telecommunications networks into virtual environments that are less dependent on physical infrastructure. As a result, telecoms fraud can now be executed remotely by fraudsters using the similar attack methods used by cybercriminals.

Telecoms fraud is a cybersecurity issue

Given the evolution of telecommunications networks, telecoms fraud is no longer a problem that is unique to the networks of telecommunications service providers. Telecoms fraud is clearly now a cybersecurity issue and should be addressed by both service providers and their enterprise customers in the same capacity as other cybersecurity threats. The same vulnerabilities that put IT networks at risk are now threats to telecommunications networks.

Who is responsible for telecoms fraud – the service provider or customer?

This is a highly contentious point and there is no clear answer.

To begin with, most times a business only finds about fraudulent charges when it receives its periodic invoice. From here, the burden is often on the customer to prove to that the charges in question were indeed fraudulent. The internet is full of horror stories of businesses that were forced to waste hours after hours of valuable time getting fraudulent charges reserved.

What telecoms service providers are doing – or not doing – to protect against fraud

From my experience, service providers are simply not doing enough to fight telecoms fraud and protect their customers. Most are stuck in an outdated mind set that was appropriate for telecommunications networks from ten plus years. Many still rely on practices and tools based on slow moving interactions among staff in different departments.

I am regularly told by revenue assurance and fraud management teams at service providers that four to six hours is an acceptable timeframe to identify fraudulent traffic. This is always amazing to hear and can easily explain why the overall damage of telecoms fraud is so high.

Today’s fraudsters are highly skilled cybercriminals using the most advanced technologies and techniques to execute telecoms fraud. Four hours is enough time to complete an attack that inflicts hundreds to thousands of dollars of financial damage before the business or service provider is even aware that an attack has taken place.

Understandings going forward

Businesses must understand that they are highly exposed to telecoms fraud. Their communications networks are vulnerable to attacks and service providers are not able to protect them against telecoms fraud as they are not able to control their enterprise communications networks

The conclusion is that a business must be proactive and take direct responsibility for protecting its own communications network against telecoms fraud. Relying only on the service provider is too risky and can lead to problems that can be avoided.

สุขสันต์วันสงกรานต์ from Noteya Innovations

April 13, 2020Updates

เราขอให้คุณมีความสุขและสุขภาพเเข็งเเรงในเทศกาลสงกรานต์ปีนี้ หวังว่าเราทุกคนจะผ่านช่วงเวลานี้ไปอย่างปลอดภัย และขอให้กิจการต่างๆเติบโตขึ้นเรื่อยๆไป

Introducing Noteya Innovations

April 8, 2020Updates

For the past ten plus years, we have been promoting the growth of our clients by successfully providing public relations services. In recent years, we have added valuable business development and sales capabilities to our service offering and have evolved into a provider of business acceleration services.

We are now excited to officially introduce Noteya Innovations and our business acceleration services. Today, we are providing a combination of press and analyst coverage, channel generation and management, and fund raising services. These services are available individually or as part of a full engagement.

For our clients, we are creating valuable marketing and sales opportunities that are generally beyond the reach of most Israeli technology vendors in low risk engagement frameworks. Our unique and logical approach directly connects important public relations activities with ongoing business development processes and facilitates profitable revenue generation.

Happy Year of the Rat!

January 25, 2020Updates

This Chinese New Year marks an exciting time for Noteya Innovations.

Since expanding our services to include lead and channel generation, we have been focusing on promoting our Israeli technology vendor clients across Southeast Asia. During this upcoming Year of the Rat, we have strong expectations to announce exciting news about the business we have developed for our clients in Southeast Asia and similar regions.

Also, in the coming weeks we will be going live with a new web site for Noteya Innovations and will be officially launching our business accelerations services.

If you would like to discuss how we can help promote the growth of your business with either press and analyst coverage or business development and sales, please let us know.