In Part Two of this update, we provide our recommendations for a typical press and analyst coverage plan and detail the benefits to a technology vendor’s sales channel partners.

Posted on 06 Sep 2020

For technology vendors selling indirectly through sales channel partners, strategic press and analyst coverage is essential for initiating business development activities and supporting ongoing sales activities in local markets.

Posted on 30 Aug 2020

Technology vendors are facing constant pressure to produce and distribute marketing content. Today, many vendors are transforming their content promotion efforts into communications strategies. The idea is to improve market outreach and better support sales processes and revenue generation.

Posted on 30 Jun 2020

Public relations is a wide and dynamically expanding space. Most technology vendors, especially here in Israel, know or at least assume they need public relations, although very few know where to start and what is really involved in reaching out to the market.

Posted on 05 May 2020

เราขอให้คุณมีความสุขและสุขภาพเเข็งเเรงในเทศกาลสงกรานต์ปีนี้ หวังว่าเราทุกคนจะผ่านช่วงเวลานี้ไปอย่างปลอดภัย และขอให้กิจการต่างๆเติบโตขึ้นเรื่อยๆไป

Posted on 13 Apr 2020