These days everyone is dreaming about Thailand.
Today, Thailand is much more than what you remember from your trip after the army or the destination for your next family vacation.
In fact, Thailand, Vietnam and many of the countries in Southeast Asia have been among the least effected by Covid19 and are strongly positioned for continued economic growth in the post-Coronavirus world.
The same can be said about Kenya, Tanzania and other countries in East Africa as well as our new friends in the Emirates and Bahrain.
Needless to say, 2020 did not go as planned, although thankfully we are starting to see the light at the end of the tunnel. Now is the time to evaluate your company’s go-to-market strategy and sales plans going forward.
Noteya Innovations through our Channel Generation service helps technology vendors access new sales opportunities and generate additional revenue streams by engaging sales channel partners in these and other markets.
Most of the sales channel partners in our network are distributors, value added resellers, system integrators and managed service providers that we have been doing business with for many years and trust us fully for our business conduct, dedication and professionalism.
If your company is interested in penetrating these markets and offers a technology or product that can be:
then we are confident that we can facilitate access valuable business opportunities for you company in these markets in Southeast Asia, East Africa and the Persian Gulf.
For our clients, we take responsibility for managing the relationships with the sales channel partners in designated countries and regions from initial engagement through business strategy and contract negotiations to end customer deployments and ongoing account management.
To schedule a time to hear more about our Channel Generation service, including the low risk framework we offer the service and examples of recent success stories, please contact us through our Let’s Talk page.
Press releases are the cornerstone of any strategic public relations plan.
For technology vendors, press releases can be considered official company announcements. Topics for press releases can typically include announcements of new products or services, technological capabilities, business or technology partnerships, customers and similar company achievements.
Much has been written about the importance of press releases over the past number of months since the Covid19 outbreak. One of the better articles was published by Forbes with a list of dos and don'ts for preparing and distributing press releases.
From what we see, most technology vendors, especially those here in Israel, understand the importance of press releases, although do not know how to go about turning a company achievement or corporate milestone into a valuable announcement and a well written press release.
Today, given the realities of the current situation, there is no doubt that press releases are as important as ever and even essential, especially as a means for a technology vendor to broadcast to its market that the company is continuing to make progress and grow.
Press releases have certainly evolved in recent years, in particular with new elements to improve distribution and usability. However, the format of a press release over time has remained mostly the same.
The structure of a press release should be straightforward and easy-to-understand. This means that the reader – whether a journalist, sales channel partner, potential customer or whoever – should be able to quickly understand what is being announced and the strategic message that is being put forward in the press release.
Below is a press release that we distributed for a client earlier this year with the different elements outlined in orange.
Each of these different sections outlined above have specific requirements. For example, the body of a press release should focus on the facts of the announcement and be written in a style similar to an encyclopedia entry. Too many superlatives are not appropriate for the body of a press release and will quickly turn off readers, especially journalists. Quotes, on the other hand, can be written in a more colorful language and should highlight the benefits or strategic importance of the announcement.
Images always add important visual support to a press release. From our experience, including a high quality image relevant to an announcement significantly increases the likelihood that a press release will get covered in a relevant publications and media outlets.
An image can either be sent as an email attachment, embedded into the press release document or linked to anchor text.
For our example press release, the above image was included with the press release to provide illustrative support for the announcement. This image is based on a stock photo with a screen capture of our client’s application added to the monitor.
A corporate photo of one of the executives quoted in the announcement is always a good option to use for an image to go along with a press release.
We have uploaded some examples of our favorite press releases that we have prepared and distributed for clients – both past and present – over the years. You can see these examples at the following link – www.noteya.com/press-releases.
Each of these press release examples that we have uploaded follow the guidelines we have outlined in this update.
More importantly, each of these press releases received extensive news coverage and follow up interview opportunities, attracted the attention of analysts conducting market research for market studies analyst reports and pushed forward sales opportunities being managed by sales channel partners in local markets.
It is important to understand that a press release is much more than just a page and half of text and can be considered a project.
To begin with, any press release must be aligned with the company’s corporate communication strategy and connected to an overall public relations plan.
The approval process, especially for announcements involving customers, partners or other third parties, often takes time and can be a lengthy process.
Distributing a press release is more involved than just clicking on the send button. In our next update, we intend to cover this subject of press release distribution.
In our next update, we intend to outline our approach for effectively distributing press releases.
We will include our advice for news distribution service, such as PR Newswire, and interacting with journalists in order to obtain news coverage.
We will also explain how a press release can be the base for a marketing campaign that involves social media and an outbound email targeted at potential customers and sales channel partners.
Technology vendors, especially here in Israel, often initially contact us looking for help to announce new products and customers. Many tell us that they simply do not know where to begin or how to go about the process.
Others tell us that they are trying to work with sales channel partners in local markets around the world, but never know how to share updates with these partners.
Does this sound familiar?
Press releases are the perfect answer, if approached correctly.
Bangkok, Thailand and Petach Tikva, Israel (May 27, 2020) – Tikal Center, the innovative developer of business communications technologies for intelligent call center operations and services, and Teleinfo Media PLC. (TMC), the leading provider of outsourced contact center services for businesses in Thailand, today jointly announced that TMC has expanded its usage of the Cloud-based Tikal Call Center to maintain the service operations of its customers while its call center agents work from home under ongoing social distancing restrictions.
TMC is one of the fastest growing providers of outsourced call center services in Thailand and a wholly owned subsidiary of Advanced Information Services (AIS), the largest mobile operator in Thailand.
TMC began working with the Tikal Call Center two years ago as part of a strategic executive decision to transition its outsourced call center service to the Cloud. During this time, TMC has moved many of its existing customers from a legacy system to the Tikal Call Center and now onboards all newly acquired customers to the Tikal Call Center.
This strategic decision to move its outsourced call center service to the Cloud and expand its usage of the Tikal Call Center has allowed TMC to continue providing uninterrupted and high quality service during the Coronavirus outbreak and allow customers to maintain their service operations during the current work-from-home scenarios.
In compliance with ongoing government mandates regarding social distancing, a majority of TMC’s staff are currently working from home. The modern web-based architecture of the Tikal Call Center allows TMC managers, supervisors and agents to securely access and run the system functionality, including all reporting, monitoring and call recording capabilities, from any web browser.
These TMC agents that are working from home are assigned remote access from their managers and are connecting to the Tikal Call Center over a secure VPN connection. Using the Tikal Call Center softphone installed on their laptops and other mobile devices, TMC agents are continuing to receive inbound calls and make outbound calls at home or any remote location as if they were in the office. The Tikal Call Center has also been configured so that TMC agents can be transferred internal and external calls to their mobile phones over all available network connections.
“Our Cloud strategy has established a solid foundation for improving the call center services we provide to both our large enterprise and small business customers,” said Kamolkarn Niltasuwan, Managing Director of TMC. “Tikal is a key partner in the success of delivering our services from the Cloud and strengthen our leadership position in the market for outsourced call center services, even in the current situation of the Covid-19 crisis.”
“Today, the service operations enabled by a call center can be considered critical infrastructure for maintaining business continuity during the current work-from-home scenarios and for future social distancing requirements,” explained Doron Dovrat, CEO of Tikal Center. “TMC and its Cloud-based strategy are clearly the future of call center operations and services.”
Tikal Center and its innovative business communications technologies are powering intelligent call center operations and services of all customer types and sizes around the world. The company’s Tikal Call Center is a single, unified platform that includes a full feature set for inbound, outbound and blended operations with advanced AI-driven features, reporting and management controls. The modern architecture of the Tikal Call Center allows for flexible integration with external applications and facilitates rapid deployment in any Cloud environment or on premise scenario. The Tikal Call Center serves as a technology platform for the company’s go-to-market partners to add value and deliver call center solutions and services to their customers. For more information, please follow Tikal Center on LinkedIn or visit the company’s web site.
Teleinfo Media Public Company Limited (TMC) is one of the leading outsourced contact center services in Thailand since 2005. TMC provides complete contact center services, including voice and non-voice services, for inbound, outbound, omnichannel and ChatBot operations. In addition, TMC maintains the most extensive business database in Thailand and provides a digital advertising solutions service in the name of Thailand Yellow Pages. For more information, please visit www.teleinfomedia.co.th.
For Tikal Center
Tony Miller
+972 544 870 808
tony@noteya.com
For Teleinfo Media Public Company Limited
Artchara Kaewvaen
+66 98 901 5559
artchara@teleinfomedia.co.th
Need help with your upcoming press releases?
Please send us the details through the form below and we will be in contact with you shortly to schedule a time to discuss.
Haifa, Israel (December 6, 2016) – Sol Chip, an innovative provider of Internet of Things (IoT) systems and energy harvesting solutions, today announced the introduction of its Sol Chip Comm autonomous, wireless, solar tag for enabling precision agriculture and smart irrigation.
The Sol Chip Comm (SCC) device is an ultra-compact, maintenance-free, solar-powered, wireless tag. SCC powers, controls and wirelessly connects a wide variety of sensors to the Cloud.
In precision agriculture and smart irrigation applications, SCC feeds real-time data readings from up to hundreds of agriculture-related sensors, including those that monitor soil moisture, soil temperature, ambient temperature, air temperature, nutrients levels and more, into a precision agriculture application server. This essential data gathered by SCC is analyzed by a precision agriculture application in order to make data-driven adjustments for optimizing water and fertilization consumption and improving crop yields.
Sol-Chip and its new SCC device significantly lower the barrier for the adoption of precision agriculture and smart irrigation. Based on Sol Chip’s innovative energy harvesting technology, SCC is solar-powered and designed to operate continuously for more than ten years with no maintenance requirements, removing the need to constantly replace and discard batteries. As a wireless device, SCC eliminates the significant costs and time associated with deploying and maintaining wires to connect the deployed sensors. SCC’s small size makes the product easy to install and move around any agriculture-related environment, while being unobtrusive and not prone to theft. In addition, the low cost of SCC makes the deployment of wireless sensors for agriculture purposes to be financially accessible.
“Precision agriculture is definitely the future of agriculture,” said Avi Schweitzer, CTO at Netafim, the global leader in smart drip and micro-irrigation solutions. “Sol Chip has the right approach that will turn the promises of precision agriculture and smart irrigation into reality.”
“With our LightBattery technology, Sol Chip is uniquely positioned to realize our vision of enabling billions of autonomous IoT devices for many different market sectors in a way that is cost effective and environmentally sustainable,” explained Dr. Shani Keysar, founder and CEO of Sol Chip. “Our new SCC device clearly demonstrates these qualities for precision agriculture and smart irrigation and we are working on more applications for additional market sectors.”
In addition to precision agriculture and smart irrigation, Sol Chip’s SCC device can be applied to smart cities, smart grids, asset tracking and similar applications.
Sol Chip is currently offering an evaluation kit for precision agriculture and smart irrigation, which includes two SCC solar tags, two sensors, a wireless gateway, all the necessary accessories, access to third party web server and support. The components of the evaluation kit are pre-integrated, enabling the evaluation kit to be rapidly deployed for testing in an open field or greenhouse.
Sol Chip will be demonstrating the SCC device at the Irrigation Show in Las Vegas on December 7-8 at Booth 1446.
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Sol Chip is an Internet of Things (IoT) systems and energy harvesting solutions provider. Sol Chip develops and manufactures maintenance-free IoT solutions based on its LightBattery Everlasting Solar Battery technology. This compact battery can supply energy for the lifetime of IoT devices with virtually no maintenance. Sol Chip’s technology provides a disruptive platform for applications, such as home automation, smart cities, precision agriculture and many more. For more information, visit www.sol-chip.com.
Tony Miller
+972 544 870 808
tony@noteya.com
Need help with your upcoming press releases?
Please send us the details through the form below and we will be in contact with you shortly to schedule a time to discuss.
Frankfurt, Germany (December 5, 2018) – Oculeus, a leading provider of innovative telecommunications solutions, today announced that the company has launched Oculeus-Protect, a new real-time telecoms fraud protection service for enterprises. Oculeus-Protect is a Cloud-based service that directly protects enterprise PBXs and voice telephony networks from hacking and fraud risks.
According to the Communications Fraud Control Association, telecoms fraud caused approximately $29.2 billion in fraudulent charges last year alone of which over $3.8 billion in financial losses was attributed to various types of PBX hacking and toll fraud on enterprise communications networks.
“There is a clear and definite need for our new telecoms fraud protection service,” stated Arnd Baranowski, CEO of Oculeus. “In many places, the burden of proving and even paying for the false charges resulting from telecoms fraud are on the enterprise and relying solely on the telco for protection is not sufficient.”
Oculeus-Protect is a real-time telecoms fraud protection service that provides enterprises an intelligent and automated framework to efficiently prevent false charges resulting from unauthorized usage of enterprise telecommunication channels by cybercriminals and other perpetrators of telecom fraud. The service can block fraudulent telecommunications traffic within milliseconds and is completely independent of an enterprise’s telecommunications service provider and its telecoms fraud prevention efforts.
Oculeus’ new telecoms fraud protection service runs from regional Cloud environments launched by the company. The service is now available throughout Europe, North America and South America and will be available in other regions in mid-January 2019.
Oculeus-Protect is accessible through a quick and straightforward registration process. During this process, the enterprise’s PBX systems are registered and configured so that the signaling flows of calls are monitored. After this registration and configuration is completed, the service immediately protects the enterprise’s voice communications against PBX hacking and toll fraud without any impact on the quality of the calls.
“Our service runs like an antivirus system on a laptop with no noticeable impact on the speed or quality of the enterprise’s existing voice communications,” added Baranowski. “Any suspicious calls from outside the enterprise are detected immediately and those confirmed to be fraudulent are instantly blocked.”
The technology behind Oculeus’ service begins providing protection by profiling the enterprise’s communications network and building a baseline of expected telecommunications activities. The technology then continuously monitors the enterprise’s communications network for traffic anomalies and other patterns that are typical of telecoms fraud. Any suspicious traffic is immediately sent to a fraud detection engine, which is also located in Oculeus’ Cloud environment, and if confirmed to be fraudulent, is blocked instantly.
“Defense-in-depth is a wise practice considering today’s threat-rich digital world. In countries like the US, the enterprise is actually financially responsible when fraudsters highjack your PBX and dial up a $40,000 bill over a weekend,” said Dan Baker, Director of Technology Research Institute, a market research firm that follows the fraud control software market. “In a simple and transparent way to achieve defense-in-depth, the new Oculeus service provides very affordable insurance at the same annual cost of protecting two PCs with antivirus software.”
Enterprises registering for this service also have online access to an individual portal illustrating the state of the telecoms fraud protection activities as well as a range of reports detailing the enterprise’s voice communications activities.
Oculeus is offering this new service based on a monthly fee and is priced according the number of PBX devices that are protected.
For more information about Oculeus’ new live telecoms fraud protection service, please visit www.oculeus-protect.com.
Oculeus is a leading provider of innovative OSS/BSS solutions for telecommunications service providers, network operators and other providers of voice and SMS services. Oculeus’ systems portfolio includes the company’s flagship Captura solution, a wholesale, routing, operations and billing system for managing a service provider’s interconnect business for voice and SMS. Oculeus also offers complete systems for fraud protection, network quality monitoring and dispute management, which can be deployed individually or as bundled solutions. Oculeus has been serving customers since 2004 as a technology partner and strategic vendor. Oculeus is a German GmbH company with offices in Germany and the United States. For more information, please visit www.oculeus.com.
Tony Miller
+972 544 870 808
tony@noteya.com
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Please send us the details through the form below and we will be in contact with you shortly to schedule a time to discuss.
Tel Aviv, Israel and Rochester, NY (July 20, 2011) – Preton, the leading provider of printing cost reduction software, and Pharos Systems, the leading provider of cross-enterprise intelligent print management software and services, today announced that the two companies have formed a partnership to offer a bundled software package to increase the control and cost savings for corporate printing.
Preton’s Pixel Optimizer™ technology intelligently identifies and removes wasteful pixels during the printing process without visibly impacting quality. Pixel Optimizer is the core technology behind Preton’s PretonSaver™ software application and has been integrated into the Pharos Blueprint® Enterprise software. Blueprint is the premier print management and optimization software that delivers cost savings and waste reduction by providing comprehensive functionality to audit, track, monitor and control corporate printing activities. The integration of the Pixel Optimizer technology significantly extends the control and cost savings corporate customers can achieve with Blueprint.
“Preton and its Pixel Optimizer technology creates a new level of transparency and control for printing costs,” said Keith Nickoloff, President of Pharos Systems. “Pixel Optimizer will benefit our enterprise customers with a non-intrusive method for determining maximum savings levels and reducing supplies consumption.”
The reporting features from PretonSaver relating to ink and toner consumption, including unique measurements of printed page coverage, have also been incorporated into Pharos Systems’ Blueprint software.
“Our partnership with Pharos is a significant opportunity for us to demonstrate the full value of our core Pixel Optimizer technology,” said Ori Eizenberg, CEO of Preton. “We are pleased to be partnering with Pharos and extending our involvement into the US enterprise market.”
The Blueprint software bundled with the Pixel Optimizer technology is available through Pharos Systems’ worldwide network of sales professionals.
Preton Ltd. is a leading provider of advanced software for reducing printing costs. Preton’s award winning PretonSaver™ software offers enterprises, mid-market and home users revolutionary savings of up to 70% on toner, ink and paper consumption and associated printing costs. Preton's patent-pending Pixel Optimizer™ technology intelligently identifies and deletes wasteful pixels during printing, providing substantial savings without visibly reducing quality. Preton customers include prominent enterprises in the financial, health care, manufacturing, government, education and technology sectors as well as individual home users. For more information on Preton, please visit our web site at www.preton.com.
There is an increasing desire within many organizations worldwide to make every print an intelligent decision. Pharos’ purpose in the world is to be an invaluable resource in service of that desire. Assessment, vision, strategy, sourcing, change management, technology –– whatever pertains to enterprise printing, Pharos helps organizations answer life’s two most important questions: what’s going on and what’s the healthiest action we can take in this moment? For more information on Pharos Systems, visit - www.pharos.com.
Tony Miller
+972 544 870 808
tony@noteya.com
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Kfar Sava, Israel (January 12, 2011) – Covertix, a provider of Information Rights Management (IRM) solutions for sensitive data file-level protection and control, today announced that the company has secured strategic investment from Kima Ventures.
The funding will be used by Covertix to enter the growing European market, strengthen its product offering and boost its international sales and marketing outreach.
Kima Ventures is a French-based venture capital fund that focuses on strategic investments in early stage technology companies around the world. Kima Ventures was founded and is managed by prominent European entrepreneurs, Xavier Niel, the founder of French communications services providers Iliad and Free, and Jeremie Berrebi, who has founded numerous successful technology and internet companies.
Covertix answers the growing need for information leakage protection and sensitive data security by offering independent file-level surveillance and control. The company's flagship product SmartCipher™ protects sensitive data wherever it goes - both inside and outside the organization even when used by 3rd parties, stolen or lost.
Covertix recently began implementing the SmartCipher data security solution at selected enterprise customers in Europe.
“It is a critical requirement for any enterprise and organization to share proprietary and confidential information, but the threats of information abuse, theft and loss often disrupt the normal course of business and expose enterprises and organizations to risk with detrimental consequences,” explained Xavier Niel, President and Co-founder at Kima Ventures. “We are very excited about our investment in Covertix as the company offers a clearly superior technological approach compared to the existing alternatives and answers a tangible threat faced by every enterprise and organization.”
“Every day there is a new information leakage scandal being publicized. Yesterday it was Wikileaks and today is Renault – it's a threat that concerns all organizations,” said Alon Samia, CEO and Co-founder of Covertix. “Organizations should not have to worry about their confidential documents being publically disclosed and enterprises should have the business agility to securely share sensitive information internally and externally.”
“We are proud that an investor with the stature of Kima and the track record of its management chose to make a strategic investment in Covertix,” continued Samia. “Kima’s investment is a vote of confidence and provides us with an opportunity to enter new markets. Kima's prominent position in the French and other European markets will allow us to further expand our reach and offerings."
Covertix develops solutions to equip enterprise organizations with independent file-level surveillance and control, protecting sensitive data, inside and outside the organization. Covertix' flagship product SmatCipher™, secures and monitors confidential and sensitive documents, by automatically tagging digital assets according to file context and content, continuously tracking and securing files, at any point or method of usage. For further information, please go to www.covertix.com.
The Kima Ventures fund was started in 2010 by entrepreneurs for entrepreneurs with the goal of supporting and financing innovative companies with seed capital all over the world. It promotes the growth of startups by financing the early stages of development and providing access to its network of partners and relationships around the world. Kima Ventures partners with the best business angels and venture, funds, and invests primarily in projects that meet a simple need and have a simple business model.
Tony Miller
+972 544 870 808
tony@noteya.com
Need help with your upcoming press releases?
Please send us the details through the form below and we will be in contact with you shortly to schedule a time to discuss.
Kadima, Israel (April 7, 2020) – Nemesysco, a leading provider of voice analytics technologies and solutions for genuine emotion detection, today announced that the company has been experiencing significantly increased traction for applying its voice analytics technology for remote employee wellness monitoring since the outbreak of the Coronavirus.
In recent weeks, millions of employees around the world have been forced to work from home for the foreseeable future in conditions that are severely impacting their individual and team productivity. Even though technologies for remote employee collaboration, such as video conferencing and virtual shared working spaces, are enabling businesses to continue working, managers are unable to fully understand and measure how these new conditions are impacting the performance and overall state-of-mind of their employees.
Nemesysco’s voice analytics solution for monitoring employee wellness is built around the company’s core Layered Voice Analysis (LVA™) technology. The LVA technology is designed to reveal the genuine emotional state of a person by detecting and measuring uncontrolled psychophysiological changes to a person’s voice during open conversations.
For remote employee wellness monitoring, the LVA technology runs in the background during real-time or recorded conversations with employees. The technology initially establishes a baseline for each monitored employee and monitors for changes in emotions relevant to the workplace, such as stress, frustration, fatigue motivation and enthusiasm.
“We have been a channel partner of Nemesysco here in Hungary for many years and the human resources space is currently the strongest market we are serving” said György Kis, CEO at ANIMA Polygraph Ltd. “Many of our customers, especially in the banking and insurance sector, who traditionally use the Nemesysco technology to improve their recruiting processes, are now applying the technology to better understand the mind set of their employees who are now forced to work from home in a critical effort to maintain the continuity of their businesses and the services they provide.”
“This strong interest we are currently experiencing for remote employee wellness monitoring is coming from both government organizations and enterprises across the Far East, India, Europe and Mexico. Many of our call center customers have also recently expanded their use of our voice analytics technology to monitor the emotional wellness of their agents who are now working remotely from home,” explained Amir Liberman, CEO of Nemesysco. “These new customers initially approached us with the immediate need to ensure business continuity as they rapidly transitioned their employees to work from home and many are also telling us that they want to be prepared for the new realities of remote working that will likely continue afterwards.”
In an effort to help businesses and government organizations to ensure business continuity while their employees are working from home and other remote locations, Nemesysco is currently offering a free, no obligation trial of its recently released InTone solution. The company notes that InTone is intended for call center environments and has been recently adapted for remote employee wellness monitoring to support the needs of customers during the Coronavirus outbreak.
Nemesysco is a leading provider voice analytics technologies and solutions for genuine emotion detection. The company’s patented Layered Voice Analysis (LVA™) reveals and measures the genuine emotions of a speaker during voice-based communications. Nemesysco’s technology has applications for call centers, insurance and financial services, human resources, mental health and more. For more information, please visit www.nemesysco.com.
Tony Miller
+972 544 870 808
tony@noteya.com
Need help with your upcoming press releases?
Please send us the details through the form below and we will be in contact with you shortly to schedule a time to discuss.