Author: Noteya Innovations

New HIMS solution provides holistic platform and integrated framework for ePatient health information incorporating AI, telemedicine, radiology and more

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Kfar Sava, Israel (February 24, 2022) – Origami, a leading provider of no-code information management platforms, and Noteya Innovations, a rapidly expanding business acceleration and project management consulting firm, today jointly announced that the two companies are partnering to expand Origami’s existing medical practice modules into an integrated, holistic Hospital Information Management Systems (HIMS) solution for hospitals of any size to modernize their healthcare operations and services.

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Origami provides an intelligent platform for creating and managing enterprise information management systems. Origami has an easy-to-use interface for business stakeholders to configure enterprise information systems, including workflows and data visualizations. Origami typically replaces outdated, silo-based legacy systems allowing for a better data consistency and integration as well as optimizing the allocation of staff and resources. The platform meets FDA validation requirements and complies with ISO27001.

Origami’s modules for hospitals and healthcare providers fully automated patient and operational processes, including electronic health record management, scheduling, QMS, resource allocation, billing, equipment management and more. These modules provide a unified framework for hospitals and healthcare facilities to securely exchange information and manage multiple sites from any Cloud environment or on-premise installation. These modules are currently being used by a large number of healthcare providers and their staff to deliver patient-centered services from any connected device, including PCs, notebooks, tablets and smartphones. 

“We manage all the processes in our organization using the Origami platform,” said Liat Carney, CEO of Diagnostic Healthcare Ltd in the United Kingdom. “Origami is the most efficient, intuitive and flexible system as it can be fully customized to our needs on our own with minimal assistance.”

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As part of the partnership between Origami and Noteya, the two companies are co-developing a modern, holistic and fully automated HIMS solution that integrates with the latest telemedicine technologies and Artificial Intelligence (AI) in order to provide real-time ePatient information using connected devices.  

“The Healthcare milieu is changing rapidly and the need for fast, accurate, online and integrated information is acute. The modern HIMS needs to be patient-centric and open to extensive AI as well as laboratory and radiology information with reasonable and affordable pricing,” explained Yair Lezer, Partner at Noteya Innovations. “We are looking to provide the most cost-effective solution for hospitals and clinics in all parts of the world to leverage the latest technologies and maintain modern healthcare operations.”

“Healthcare customers are strategically important to Origami. HIMS evolved from many years assisting organizations deliver consistent patient-centric experiences and efficient internal operations,” said Amanda Brewster, Chief Revenue Officer at Origami. “We’re pleased to be working with Noteya, who have a proven track record in delivering large-scale, complex, end-to-end technology solutions, and are helping us focus on scaling the HIMS offering.”

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In an upcoming conference on medical equipment regulation, Origami’s CEO, Yaniv Shimony, will be presenting a look ahead into advancements in automation technologies that will give healthcare providers significant operational and quality improvements.

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About Noteya Innovations

Noteya Innovations is a rapidly expanding business acceleration consulting firm. Noteya helps technology vendors and end user organizations engage business and technology partners, manage large-scale projects and communicate success. Noteya has built an impressive track record of successfully managing technology projects in a range of vertical markets and geographic regions, including most recently delivering a Cloud-based CRM project for an incumbent telecommunications service provider in Southeast Asia and managing the deployment of a call center solution and the launch of call center services for a large managed service provider in East Africa. For more information, please visit www.noteya.com. 

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About Origami

Origami is a leading provider of scalable B2B no code platforms that enable business users to create information systems and automate business processes without any developers. Headquartered in Israel, Origami is used by organizations to create information systems in patient care, clinical research, medical device, pharmaceutical, finance and other industries, across geographies. For more about origami, please visit www.origami.ms. 

Noteya Innovations would like to share our good wishes and confidence with our partners, clients and friends around the world for a Happy Year of the Tiger.

We are optimistic that the upcoming Year of the Tiger will bring much strength, health, prosperity and good fortune for everyone.

Congratulations to Gilad Bandel for becoming our 1000th follower on LinkedIn!

And a big thank you to everyone else for following our growth.

Stay tuned to Noteya Innovations for more good news to come soon.

We recently conducted an interesting poll on LinkedIn and asked a very timely question that is of concern to most sales and business development professionals:

What is your company’s current approach to business travel?

73% of those that participated in our poll responded that their companies have either returned to normal business travel or are at least traveling for essential business purposes. 

Only 12% responded that there is currently no need for business travel and Zoom sessions are sufficient. 

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Earlier this month, we travelled to East Africa to visit our business partners and a number of potential customers in the region.

In general, our opinion at Noteya Innovations is that nothing can replace genuine, in-person interactions to build and strengthen business relationships and move forward sales opportunities. 

Our recent business trip to East Africa certainly confirmed this approach of ours.

In our meetings on this business trip, we firmly demonstrated our commitment to our local partners and potential customers. At the same time, we accomplished more in this one week of meetings to move forward the sales opportunities that we are managing in the region than the past number of months of Zoom sessions.

We are currently planning a similar business trip to Southeast Asia and will share our feedback in a full update when we return.

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In the meantime, think about another important question:

Can you attract and close a large, strategic deal with a new customer or business partner by using only social media and online meetings?

Stay tuned for more good news to come from Noteya Innovations.

Today, Sales Development Representatives (SDRs) and similar lead generation positions are in high demand. From a quick look at some of the recent job descriptions posted on LinkedIn, technology vendors here in Israel are increasingly hiring staff to generate and qualify new leads to support their direct sales activities. 

For a large technology vendor with a strong, global brand and an established local presence in targeted regions, lead generation initiatives as a starting point for creating new opportunities for a company’s direct sales pipeline can be successful.

However, for most technology vendors based in Israel, our opinion is that strategically engaging local sales channel partners to penetrate new markets and expand sales is a better go-to-market strategy then trying to sell directly to end users. This is especially true for Israeli technology vendors that are looking to take their initial or next steps towards international expansion.

By selling indirectly, a technology vendor can significantly expand its sales footprint and leverage the market positions of its sales channel partners in their local markets to access new sales opportunities that were otherwise beyond the company’s reach.

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A much different journey

Engaging a new sales channel partner is a much different journey than interacting with a potential end user customer. We find that most young Israeli managers, in particular those at earlier stage technology vendors, mistakenly assume that during initial conversations with a potential sales channel partner that they should focus on product features and give a detailed demonstration as if they are speaking to an end user customer.

However, sales channel partners are more interested at the start of an engagement with a potential technology vendor partner to discuss the market opportunities and business framework for working together.

With this in mind, below are some of the recommendations we always share with our technology vendor clients for the initial steps in interacting with the sales channel partners in our network.

Talk business

During your initial conversations with our sales channel partners, you will likely be speaking with the Managing Director or Director of Business Development who is responsible for the company’s relationships with new vendor partners. These are business people and they will want to quickly understand how their company can generate revenue from working with your company.

They will be very much interested to hear about your company’s pricing models and transfer price policy as well as understand which professional services, like training, deployment and support, they can generate additional revenue from on top of the sales of your products to their customers. Your company’s policy towards proof-of-concept (PoC) trials will also be important to discuss. 

Promote innovation, competitive advantages and recent achievements

To be honest, our sales channel partners will not have the time or patience for long presentations or demonstration during initial interactions. Instead, you should focus on highlighting your company’s innovations and competitive advantages. For instance, if your company recently moved its products to the Cloud or now offers AI-driven capabilities that your competitions do not have or has a new customer success story, these and similar advantages will be very important to highlight.

The benefits of these innovations and differentiators along with the above business information will enable our sales channel partner to better understand how to address the opportunities in its market for your company and start to think about which of its customers it can initially approach about your company’s products and technologies.

Save long presentations and product demos for later in the process

If your company passes these initial business hurdles and our sales channel partner understands that it can do good business selling your company’s solutions, the sales channel partner will then refer you to its technical team to conduct due diligence on your company’s products and technologies.

At this stage, it will be appropriate for you to give detailed demonstrations of your products, although this will be much later in the journey. Our point here is that your initial presentations to our sales channel partners should be short and to the point with no more than ten to fifteen slides.

Emphasize support

Support is always an issue that our sales channel partners ask our technology vendor clients about during initial conversations. The issue of ongoing support for their companies as well as their customers is as important as the above business information.

Our sales channel partners will want to know how your company will provide training and strategic consultation to their teams, ongoing support for their sales efforts and, most importantly, support for their customers. From our experience, a full package of knowledge transfer, strategic consultation and ongoing customer support is the key to a successful business relationship with our sales channel partners. 

Deal correctly with the realities of Zoom

Our sales channel partners know that we Israelis have a more casual approach to doing business and are aware that many of us are currently working from home. Despite this, the initial meetings over Zoom should be taken seriously and you should prepare for these meetings if you were traveling to meet our sales channel partner in person. These initial Zoom sessions with our sales channel partners should not be approached as informal chats in the hallway.

Despite the Zoom fatigue that many of us are experiencing, remember that you will only get one chance to make a good first impression. Another point to remember is that since you cannot see the body language of all the participants in a Zoom meeting, it is important to share screen time with everyone and involve each participant in the conversation.

Get ready to travel

Once the current travel restrictions are eased, our sales channel partners will expect that you and others from your team will travel for meetings in their offices. There is only so much that can be accomplished over Zoom and nothing replaces in-person interactions for building successful relationships.

Traveling for onsite meetings will demonstrate your commitment for working with our sales channel partners, will allow for better interpersonal bonding and will lead to more effective outcomes for the next steps in the journey towards achieving new sales.

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What our sales channel partners are looking for today

At Noteya, we have a wide network of sales channel partners that includes agents, value added resellers (VARs), system integrators (SIs) and managed service providers (MSPs) around the world. Over the past number of years, we have been focusing with good success on Southeast Asia and East Africa and, most recently, South Asia (not India), West Africa and southern Africa.

Many of our sales channel partners in these regions are activity looking for products and technologies that can be hosted in the Cloud and offered as value added services (VAS) as well as no/low code platforms that can be used to self-develop Cloud-based enterprise applications. 

If your company offers solutions in this direction or has new innovations that it wants to bring to market in the regions we work in, we highly encourage you to get in contact with us.

To learn about our network of sales channel partners and discuss how we can introduce your company’s products and technologies to the agents, VARs, SIs and MSPs we work with around the world, please contact us through the short form below. 

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Recent updates

Just in case you missed our other recent updates, below are the links to some worthwhile reading.

• What is a sales channel partner?
• A success story in the making 
• Dreaming about Thailand
• Press release distribution – News coverage, campaigns and sales promotion

ในช่วงเวลาแสนพิเศษนี้  ขอส่งความปรารถนาดีและความห่วงใยที่แสนอบอุ่นไปถึงคุณ
ขอให้ทุกวันล้วนเป็นวันที่สดใส  ขอให้คุณมีแต่ความสุขเนื่องในวันปีใหม่นี้ไปจวบจนตลอดทั้งปี

Press releases have always been a valuable vehicle for a company to broadcast its news and promote its achievements to its customers and market. Technology vendors typically leverage press releases to announce the availability of new products and services, the signing of agreements with customers and partners, and the completion of similar company achievements and milestones. 

Press releases from technology vendors should always broadcast business growth, even in product-related announcements, and should focus on the benefits rather than technical details. 

Press releases are much more than just the page and half or so of text describing a company announcement. Yes, of course, attractive content correctly written in the language and framework of a press release is essential. In our previous update on The Anatomy of a Press Release, we covered this topic in detail. However, finalizing the text of an announcement is in fact just a middle point of what can be considered the overall press release project. 

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Good press release distribution can lead to influential news coverage and follow up interviews, attractive marketing and social media campaigns and – most importantly – valuable business development and sales promotion. This last area of business development and sales promotion is often overlooked by the marketing staff responsible for press releases. From our experience, a well written press release that is distributed correctly can help close pending deals and trigger new leads and sales opportunities.  The alternative is somewhere between a missed opportunity and unfulfilled potential. 

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News distribution service

The first step for distributing a press release is sending out the announcement through the service of a news distribution provider. For many, this step is considered necessary in order for a press release to be recognized as an official company announcement, especially in the eyes of sale channel and business partners promoting technology solutions to end user organizations in local markets. 

Our recommendation is to use the service of an established news distribution provider. We consider PR Newswire to be one of the better available options. From our experience, the office here in Israel offers excellent service and its team always provides high end support.

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Journalists outreach

Pitches should be sent to relevant journalists ahead of the press release distribution date. A well-written pitch sent to the correct set of journalists can lead to numerous interviews and extensive news coverage. 

Logically, the topic of the announcement will dictate the initial set of journalists and media outlets to target. With some creativity, unique angles on the topic of a press release can build connections with additional journalists and lead to wider news coverage. 

Obviously, not all journalists will respond to a pitch and of those that do respond, not all will want to schedule an interview. Some may request to see the press release under embargo, while others may ask a few questions by email or ask for an exclusive quote.

On the day a press release is distributed, the press release can be sent directly to a wider set of journalists. Including an attractive photograph or image will always increase the likelihood that the announcement will be covered in some capacity.

A similar outreach can also be conducted for industry analysts. 

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Social media campaign

Press releases are always a good opportunity to conduct a social media campaign. Posts to a company’s social media accounts with links to a press release and relevant news coverage are definitely worthwhile.

Actively pursuing Likes from third parties connected to the topic of the announcements, such as the customers or partners referenced in the press release, will add value. We generally aim to get at least twenty plus Likes for each of our posts on our LinkedIn page. To be honest, we do this just to give a good impression.

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Email campaign

A press release can also be sent directly the relevant contacts in a company’s contact database, such as employees, customers, technology partners, investors and so on. 

For this, there are many GDPR regulations and antispam mandates that must be taken into consideration.

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Sales channel partners outreach

A press release also presents an excellent opportunity for a technology vendor to interact with its sales channel partners. As part of the overall press release distribution activities, a technology vendor’s business development staff should always share a press release directly with the sales channel partners who are promoting and selling the company’s products and solutions in local markets around the world. 

Formal briefing calls or casual conversations as part of ongoing account management activities should be scheduled with each sales channel partner to go over the topic of a press release. For example, for a press release announcing a new product or technological capability, a demonstration can be given to sales channel partners as part of business discussions about the new sales opportunities that can be pursued as a result of the newly available products and features.

For existing sales channel partners, a press release can be used to support sales activities with an end customer that is currently in process. Many times, a press release can also wake up sales processes that have gone dormant.

A press release can also be used by a technology vendor’s business development team to attract the attention of potential sales channel partners.

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This is the process we have been following for many years for the press releases that we distribute on behalf of our clients. For each client press release, we endeavor to build on the distribution of previous announcements, especially in terms of reaching new coverage in additional media outlets and expanding the overall engagement with a client’s market.

We of course will be happy to schedule a time to discuss how we can help your company improve the distribution of its press release.